We’re Obsessed: CPG Packaging
Packaging is one of the first IRL impressions your customers (or potential customers) get from your brand. There is a reason we see similar brands offering their products in similar packaging - options of what is out there (vs sourcing manufacturers to make something new), costs, and customer use (they know how to use or recognize the product from the packaging vs introducing something new that may need education). Regardless, there are things you can do to help your packaging stand out - from introducing bold design and colors or utilizing interesting textures packaging is definitely something you need to focus on when launching your product.
Here are 10 of our favorite CPG packaging designs:
Looking for new package design for your brand? Check our our Package Design service.