Krystal Ivy
Krystal Ivy is an email strategist specializing in profitable, privacy-minded email systems for CPG and service-based brands. With nearly seven years of experience in content marketing, she focuses on clear strategy, smart segmentation, reusable templates, and building a weekly cadence brands can realistically maintain.
Her work spans a diverse range of industries, including creators, cannabis/CBD/hemp, agencies, skincare and wellness, interior design, financial services, medical and aesthetics clinics, food and beverage, and online education.
Clients consistently see strong performance improvements, including 40–55% higher open rates and 4–6% increases in click-through rates within their first few sends. Her approach blends brand voice, list health, and practical workflows—ensuring every email has a purpose and drives meaningful results.
Notable Clients:
Wellkids
Littlefoot Matcha
Mayron’s Goods
Daisy Made