Meet: Klad
What is your expertise in?
Digital design, more specifically, branding, UI/UX, 3D and motion.
How did Klad come to be?
We started in 2020, from the start we decided to do it in a co-op style - all of our members are co-founders of the studio. Each designer have at least 8 years of experience. We decided to leave all of the work with the clients to the managers, so that the designers would focus on what they do best. Each designer is an expert in their field - we have a brand specialist, a web specialist and 3D+motion specialist. We we just started we didn’t have a portfolio, we couldn’t share the works from the corporate experience, so the first years were the toughest. Then, we received several design features, including CSSDesign Awwards, Mindsparklemag, Awwwards, Best of Behance feature and that led us to working with the world level type of brands - from Skoda and London Orchestra to Google and Celonis.
What fuels your team’s creativity?
New tech and new approaches to creative organization. We all come from the different backgrounds - some from Peace and Conflict studies, some from Business Analytics and Data Science, we are of the different nationalities and have different skills. This makes us unique, we are combining our strengths, worldviews and our differences define our uniqueness.
What’s a project you really enjoyed and what made it so enjoyable?
Chainviz-Validators-Explorer: This is the project where we had zero limitations from the client and full trust from them. It was a community driven and publicly funded.
What defines a good from a great client for you?
Good client is the one that knows themselves and what they need, great client is the one that can communicate it well.
What defines a terrible client for you?
“Make it fast, try to impress me”
What makes you different from competitors/peers in your field?
Our values: https://klad.design/about.txt
How would you describe your style?
Anarcho-chaotic
What trends are you seeing in your field right now (or to come)?
We call it UGB - user generated brands. These are not the companies that were created and shaped the brand themselves but the brands that appear from the community collaboration that build into a brand (like Yuzu and ReVanced). Another trend is “new corporativism” - new companies stop being IT inclined in the way they brand and position themselves but try to appear like a fresh take on the corporate culture and corporate products (bye-bye, Stripe copycats, hello Ramp-lookalikes)
Why do you like working with No Revisions?
It allows us to eliminate all of the unnecessary management processes and focus fully on the creative side of projects.
Want to work with Klad? Check out their Landing Page service with No Revisions.